Robert James Ritchie was born in 1971 in Romeo, Michigan, the son of Susan and William Ritchie, who owned multiple car dealerships. He and his sister Jill were raised on his father's large home property. In the 1980s, he grew interested in hip-hop and breakdancing and taught himself how to rap and DJ while performing at talent shows in and around Detroit. This helped him gain professional associations with producer Mike E. Clark and DJ D-Nice of Boogie Down Productions, who, in turn, helped Robert release a debut album that drew comparisons to Vanilla Ice. Over time, Robert continued to build his output, stage persona, and live performances with assistance from turntablist Uncle Kracker and his backing band Twisted Brown Trucker. Through word of mouth from his management, Robert secured a record deal with Lava Records. By this point, it was clear to Robert what he wanted his stage persona to be - a redneck pimp who claimed to come out of a trailer park and wanted to have all the girls, drugs, and fame that he wanted, operating under the alias of Kid Rock.
Now, you may be wondering why I went out of my way to give the full introduction. After all, Kid Rock is a household name, whether people want to admit it or not. Well, I wanted to make it clear that A) he never came from a trailer park or anywhere in the Southern United States, no matter how hard he tried to appeal to that demographic, and B) in a way, Robert followed in his father's steps, because he is the used car salesman of music, and it is pretty evident on his breakthrough record, Devil Without a Cause.
Every song on this album is just him trying to desperately sell the listener on the idea of him being a cowboy pimp, that he was destined to be famous, get all the girls, and partake in all the drugs and debauchery that come with such a lifestyle, all delivered in his nasal inflection, made even worse with autotune on "Only God Knows Why". It is headache-inducing, and that's before you get into the homophobic slurs, the n-word dropping, the clunky, outdated references ("I'm like the robot from Lost in Space (danger danger)" on "Where U At Rock?"), and the awkward shoehorning of random words to force a rhyme (Why else would he bring up "jumbo shrimp" on "I Am the Bullgod" if not to have a word that rhymes with "swing low like a chimp"). Topping it all off, Robert even gives the full account of him having underage sex and getting a girl pregnant back in 8th grade on "Black Chick, White Guy", based on a true story, no less disgusting and abhorrent. None of the guest appearances come even close to saving this, from hype man Joe C. sounding like a literal child wanting to have sex on the title track, to Robert Bradley contributing at most the one-line hook and a grating vocal crack at the end of "I Got One for Ya", to even Eminem offering a lame duck Slim Shady performance on "Fuck Off". In case you're wondering why Eminem was here, it's because he and Robert are long-time friends and happened to be in the same studio at the same time. In fact, Robert contributed the record-scratching to "Just Don't Give a Fuck" off The Slim Shady LP, one of the more irritable tracks on that album.
Speaking of record-scratching, let's talk about the instrumentation, because Uncle Kracker and the Twisted Brown Trucker band are here to make this record pop by... largely imitating and sampling from other, better artists. Even Robert himself has to take lines from other artists here and there. I understand if the average person normally doesn't pay attention to where samples come from, but as someone who is more than halfway through their album journey and has listened to plenty of music, it becomes all the more apparent. The chorus of "Bawitdaba" taken from Busy Bee's "Makin' Cash Money" with a line from The Sugarhill Gang's "Rapper's Delight", the bassline from Boys Don't Cry's "I Wanna Be a Cowboy" mixed with the harmonica from Ennio Morricone's theme to The Good, the Bad & the Ugly on "Cowboy", the title track with its guitar riff from U2's "Mysterious Ways" and bass from Whodini's "Freaks Come Out at Night", the full-on rip-off of Fleetwood Mac's "Second Hand News" on "Wastin' Time". Even when there isn't an obvious sample, Robert and his band go out of their way to badly ape other artists, whether it's Grandmaster Flash & the Furious Five on "Welcome 2 the Party (Ode 2 the Old School)" or Rage Against the Machine on "Somebody's Gotta Feel This". Now, in fairness, I have enjoyed my fair share of sample-based music from other albums on my journey - Beastie Boys' Paul's Boutique, Public Enemy's Fear of a Black Planet, DJ Shadow's Endtroducing....., The Avalanches' Since I Left You, to name a few. But here's the thing - those records made use of those samples to create something fresh, new, and innovative. Now, Robert might like to think that his fusion of country, rap, and rock fits those characteristics, but in reality, this is mostly nothing more than half-drunken, self-serving diatribes over glorified barroom karaoke music. At best, the only song that could be argued to have something close to an original idea would be "I Am the Bullgod", but even that's just a reworked song from his earlier record, The Polyfuze Method, bashed even further with a pointless, underpowered remix tacked on as a hidden track.
I could go on, but at this point, I think I've made myself clear how much I hate Devil Without a Cause. Instead, I'd rather end with two insights that can at least help explain why it's here, why it might still be included in the 1001 Albums books beyond just Robert Dimery and his crew not bothering to reassess included albums from the 1990s and earlier save for a few. First off, this album was a huge success back around 1999. Commercially, it sold as many copies as Nirvana's Nevermind, which is... shocking, to say the least. But also critically, this album did surprisingly well, with only Pitchfork offering the dissenting review for the time. But even thinking about it, I can see how this album would have been largely appealing to the teenage demographic at the time, as baby's first country-rap-rock fusion full of debauchery that would have catered to that audience. Of course, as someone who was three years old when this album was making its rounds, I don't have the nostalgia for this, but I can understand if someone did.
The other insight I want to offer is that, for as much as I hated it, I cannot deny that Robert can be viewed as influential, and I'm not just talking about the immediate country-rap crossovers in the early 2000s. Even the bro-country of the 2010s and more recent country artists churned out of Music Row today, like Morgan Wallen, Jelly Roll, and HARDY, have trace elements of Robert's style in their music. That doesn't mean that it's inherently good, but there is a certain lineage that can be traced. In a different timeline, Robert Ritchie would have served as an elder statesman in the larger country music landscape. But alas, Robert Ritchie was still a used car salesman in music at the end of the day, for his grift continued to change and evolve, alongside his shift in politics toward the far-right. He would go on to appeal to the Make America Great Again crowd with his music, stage persona, and off-stage antics, and that grift will continue to evolve with the release of his upcoming Christian music record. That's right - the man who built his persona around being a redneck pimp, who's described himself as the "Devil Without a Cause", the "Bullgod", the "Rock 'n' Roll Jesus", and other such self-idolizing names, whose most notable bars are "Young ladies, young ladies/I like 'em underage, see/Some say that's statutory/But I say it's mandatory" - that guy is going to put out a Christian music album, where the first single is a naked crib of Kenny Rogers's "The Gambler" filled with Jesus's name and other religious-pandering lyrics. Never change, Robert Ritchie, you piece of shit.