Full disclosure - I used to be a Taylor Swift hater. While I was lukewarm to “You Belong to Me” and “Love Story” early on in her career, I did not enjoy her transition to full-on pop as the singles that got big were obnoxious to me (e.g. “I Knew You Were Trouble”, “We Are Never Getting Back Together”, “Shake It Off”, “Look What You Made Me Do”). For a couple of years, I never sought her out as a result of that shift.
Then the COVID-19 pandemic happened. I remember switching to working from home, and after exhausting the music I usually listen to, I was itching to check out other artists and expand my horizons. That’s when I noticed Taylor decided to surprise release an indie folk album called folklore. I was curious, checked it out, and I came to realize I was wrong in dismissing her so easily. Don’t get me wrong; those aforementioned pop singles still weren’t great. But approaching Taylor’s music from a different lens and with a bit more understanding, I came to appreciate her songwriting and attention to detail. In a sense, folklore helped me come to terms with who Taylor Swift is as an artist.
So color me surprised that folklore isn’t included on this list, but rather the “sister album” evermore. I put “sister album” in quotes because while the two have similarities in producers, guest collaborators and content, evermore is admittedly closer to the country/folk songs off of Red. I have to assume it’s because Aaron Dessner of The National took a more hands-on approach in the production of this album compared to folklore, with Jack Antonoff only having credits on “gold rush”. That does mean the guitars are warmer, the bass is more supple, and there’s more oomph from the keyboards, at the sacrifice of some electronic touches and swell that could have elevated this album a bit. The one really noticeable drawback though is the clattering percussion on “closure”, which does not fit with the spare piano arrangement.
Another complaint I have are with the guest collaborators. The HAIM collab murder ballad "no body, no crime" should have had more detail in the danger and stakes. Also, while the collabs with Bon Iver on the title track and The National on "coney island" were solid, neither of those two tracks were anywhere near matching the gravitas of "exile" off folklore.
That all said, the biggest draw for a Taylor Swift album is the writing, and she does continue the loose fictional narrative weaving from folklore. She’s able to build off old relationship drama with a keen eye on the emotional nuance for both parties involved. It’s why “champagne problems” is such an early gut punch where she abandons the boyfriend who is on the cusp of proposing to her but never quite “got” her, or why “‘tis the damn season” and “dorothea” share this conflict of the girl who chased dreams out to Los Angeles that never quite stirred her soul to the same extent versus the guy she left behind who holds the key to her heart, or why “cowboy like me” focuses on the love of two con artists paired in their unique wiliness. But then you also got the agonizing “tolerate it” where the more experienced lover withholds affection from her, which bleeds into the implied fractured relationships on “coney island” and “happiness” where there’s a real sense of vulnerability in the scenes painted, framed by Taylor’s recollection of her grandmother on “marjorie”. Sure the stakes across these songs are generally smaller like it was on Red, and the more I think about it this album is just Taylor coming back to her comfort zone of being the everywoman, but these songs do work as a necessary catharsis as she tries to close the doors on her past and move on; emphasis on “tries to” as we know she’ll continue with Midnights onward.
At the end of the day, evermore is a solid album that does feel like a necessary transition period for Taylor. Some individual moments are great, and the album is consistent enough for what it is. Personally, I probably would have picked folklore for the list as the songwriting and production were much more elevated with that prior release. But still, evermore is a good album, and it will certainly be appealing to those who look for a more grounded connection in the music.