It's 2003. You've just picked up a copy of New Music Express. They're looking for the 'new sound'. The buzz from the new Coldplay album is wearing off, and they've banged on about Doves for a while now. In a flurry of Badly Drawn Boys and Magic Numbers, a new band falls in their lap to save us from the US rock revival. The Thrills will slay The Strokes.
The battle lines are drawn. The initiative is anyone's to take.
Little did the authors know that just as they were collating and publishing this book that emo and indie rock were about to take over and wash away the softcockrock of the early 2000s, consigning them to obscurity (unless they happened to be called Radiohead).
This is fine, but entirely forgettable.