Rated 6/10
I respect The Kinks for being SO CLOSE to accidentally inventing punk rock in the early 60s, but I’ll be really honest… I've died a little bit inside hearing how bland and psych-rock they became. And how much they were trying to be The Beatles here, especially by “Tin Soldier Man” or “Situation Vacant”, they aren’t even trying to hide it anymore. Sure, this was probably just ‘the sound’ in 1967 - kinda like how every female pop singer tries to write breakup songs with oddly specific but universal lyrics like Taylor Swift right now. Nobody thinks about it, it’s just what you have to do. I guess I can forgive them some degree of mimicry. This carries over into their next album but at least that one shows signs that they're trying to fight it.
Anyway, I guess my overall critique of The Kinks is that I want more of 1964’s Kinks and less of this softer, lamer, late 60s psych rock band they turned into. Vanilla ain't the brand, guys!