When I was a teenager (late 90s/early 00s), Led Zeppelin was my Beatles. Before I ever seriously got interested in "classic" punk rock, this kind of "hard blues" genre was the first 'old' genre that I was ever interested in. If I could go back and live through 1967-1977, I'd do it in a second (minus the Vietnam of it all). Living through the height of Cream, The Beatles at peak creativity (and dysfunction), the origins of Zeppelin, Black Sabbath, Deep Purple, David Bowie, The Stooges, the rise and fall of Dust, ETC ETC ETC... and then see punk take off in 1977. What a time, man.
This record is in the canon of greatest debut albums of all time, for sure. Is it perfect? No. Is any rock & roll truly perfect? Besides, I like a little muss. Out of curiosity, I did go back and listen to the first Blue Cheer record (released in 1968) just to get a direct comparison of the two albums. If I was tempted to complain about how many times Robert Plant says "baby" on this record, that Blue Cheer revisit confirmed it was just the thing back then; there's babies everywhere on that record too. If I would have been enthusiastic to hear Blue Cheer in '68, I would have loved this in '69. And then the Sabbath debut in '70, just to make sure I can lose my mind entirely. My new observation today was about how much proto-prog rock there is on this record. It kinda makes me sad that this could turn into prog, but I get it.
God bless rock & roll.