Hello, I am list finisher #803, and this is one of my three submissions to the user list, this specific one being the end of list pick. Instead of doing a review like I usually would, I will explain why I picked it and why I think it's a worthy addition. First things first, the version to listen to is the "reissue". Wikipedia lists the original release as 30 minutes, I believe this is for the original demo that was released on the band's MySpace, and that all physical releases were the 45 minute "reissue". Rateyourmusic and Discogs corroborate this info. If the version you're listening to is 44-47 minutes long, it's the right version.
The simple reason as to why I picked it: There's no darkwave on the main list. Darkwave has been a historically important genre for the development of modern western pop music, and it seems to be getting a new wave of popularity since the late 10s, so it's becoming a relevant genre again. There are a few debatable darkwave albums on the main list (Floodland, Music for the Masses, Treasure, Violator, though I think that last one is pushing it) but I don't think any go firmly into the category, so let's fix that! Also the secondary genre on here, industrial rock, wasn't represented that well on the main list in proportion to its importance, so two birds one stone!
I don't think this band is revolutionary, but I do think they have their own distinct sound, love it or loathe it. The Birthday Massacre wear their influences on their sleeve, they love The Cure (which you will know come the end of the album), but also Nine Inch Nails, and Depeche Mode, and in mixing these styles they come up with something unique, a style of darkwave that utilises crunchy industrial rock riffs, alt metal heaviness, but blending that with light and cute synthpop hooks and with an underlying goth rock theme. Basically all of the songs on this album follow that formula, though certain elements are accentuated depending on what TBM are going for (e.g. Holiday which is far more in the synthpop direction), and sometimes the alt metal hints are removed for the softer songs. The downside to this is that they stick to the sound a little too hard, so while it's fine for just one album, when listening to their entire discography they all kind of sound the same.
The most common complains I see are with the lyrics and vocals, and that does bring me onto the big problem, The Birthday Massacre are... a little bit cringe, especially in the Millennial way (a.k.a. the best generation). Lyrically they don't have a whole lot of subtlety, mostly dealing with mental health and societal struggles, the latter of which I think is being misinterpreted as emo-esque "no one understands me" type lyrics, although I guess it does come across like that occasionally (e.g. Play Dead). Vocally the singer sounds like what a "lol so random xD" type tumblr user from 2008 would sound like if they started a darkwave band. That said I like her singing, including that awkward growl singing thing she does on the metal songs. I think the awkwardness bolsters the perceived sincerity of the songs, but I get why it would annoy people.
I genuinely don't understand the Evanescence comparisons, outside of the goth theme, being somewhat metal, and having a female lead singer I don't think there's many other points of comparison.
I don't regret my pick, I know it's been lambasted here, but I think The Birthday Massacre captured a great sound that is unlike anything in the main list. If I do have a regret it's that I chose Violet instead of the following album, Walking With Strangers. Walking With Strangers is far more popular, well received, and more well produced. On that album they go harder with the metal influences, but also with the synthpop and their sound feels overall more developed. I chose Violet because I prefer it as an album and also I think it's influences are a more pronounced, making it easier to dissect.