Rated 8/10
Jack White's talent is taking the simplest riffs and exploring all the possibilities of them. Here he works more on song structure and studio execution than the White Stripes' more blatant guitar-based anthemic crunchiness. This is a little bit more wordy than the White Stripes or even the Raconteurs, more thoughtful, and a little more obtuse for me. There's a strange flow to it, though, not BAD per se, just a bit stream-of-consciousness. Feels like we Jack White is going down a different road musically at the end of the album than where we started. It's not disappointing, but it is a goodbye to the earlier simpler grittier garagier (garage-ier?) work into the more backwoods idioms that he ventures into later. Can't wait to see how he changes in another 10 years.