An album I've been meaning to check out for a very long time, an early hip-hop staple that's considered to be revolutionary for the genre - and I'm not really sure how I feel about that sentiment. I do think golden-era hip-hop has a very unique and charming sound that wasn't translated at all into the '90s when the sounds of the genre shifted drastically, and this album partially encapsulates that. The beats here feel more deliberately programmed, clearly drawing from the sounds of rudimentary house and techno music that were growing alongside hip-hop at this time - especially on a song like 'Jam-Master Jay'. But the biggest thing is just the sheer lack of samples flying in and out on this thing, something that's usually an '80s hip hop staple that contrasts the more repetitive nature of '90s hip-hop production (which I love also, still). Run DMC deviates from groups like Public Enemy, De La Soul, and The Beastie Boys when it comes to sample selection. There's a satisfying level of simplicity behind the music here, and I'd say that Jam-Master Jay's production style falls more in line with the sounds of the earliest DJs and founding fathers of hip-hop like Grandmaster Flash and Afrika Bambaataa. Some cool production moments here include the live-recorded electric guitar on 'Rock Box', the detuned, blaring synths and 808 of '30 Days', or those bright synth hits on 'It's Like That' - a super catchy tune. You'll still get samples and record scratching here, of course, most evidently on the closer 'Jay's Game', but it's certainly not the focal point here, with it taking a backseat to the keyboards and drum machines usually.
The rapping is pretty basic, which is to be expected of this time, with the anthemic, bar-conscious, back-and-forth style that guys like the Beastie Boys loved. I enjoyed it for the most part, especially on the song 'Rock Box' which felt like a more slick and progressive take on that style. 'Sucker M.C's' was a nice break from the constant call-and-responses of the album, with the whole track spotlighting both MCs just going off on this simple drum-machine beat - it's an effective demonstration of how stripped-back this genre can get. Lyrically, it's pretty standard battle-rap type stuff, say for maybe the togetherness-anthem that is 'Wake Up' that I found only slightly annoying on the production front.
So did I actually enjoy this? Yeah, I'm pretty sure I did, the album just flew by, for one, and for two, I do think this album sticks out in the golden age hip-hop era and really highlights a time where hip-hop wasn't afraid to heavily draw from many adjacent American subcultures. I'd say this album and 'Licensed to Ill' show two different sides of that same coin, and that's always super cool to listen to.